Quotation by

Reed Hastings

If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

Advertisement

Understanding this quote AI Analysis

Reed Hastings is saying that while Starbucks focuses on personal connection through a friendly gesture, his company focuses on personalization by customizing the website experience for each user. This highlights their different approaches to making customers feel valued—one through human interaction and the other through technology.

More by this author

All quotes by Reed Hastings →

More quotes about Smile

See all →
Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.

Advertisement

A smile is the light in your window that tells others that there is a caring, sharing person inside.