Quotation by

Marshall McLuhan

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new

Marshall McLuhan

Technology

Understanding this quote AI Analysis

Marshall McLuhan means that the impact of a technology comes not just from its content, but from how it changes the way we interact and live by expanding our abilities. Each new technology alters the size and scope of our activities, which in turn reshapes society and personal experiences.

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It has become appallingly obvious that our technology has exceeded our humanity.

The typewriting machine, when played with expression, is no more annoying than the piano when played by a sister or near relation.

Any sufficiently advanced technology is indistinguishable from magic.

The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life.

I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation…