Quotation by

Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a conse

Simon Mainwaring

Work

Understanding this quote AI Analysis

Many companies are starting to use cause marketing to support social issues, but many fail because their campaigns do not reach or engage people well. Additionally, some of these efforts are misguided in their approach or intentions, which undermines their positive impact.

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