Quotation by

Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Maurice Saatchi

Intelligence

Understanding this quote AI Analysis

Maurice Saatchi is saying that advertisements need to be smart and thoughtful because people will quickly ignore anything that feels shallow or obvious. If an ad doesn’t make viewers pause and consider its message, it won’t capture their attention or be effective.

More by this author

All quotes by Maurice Saatchi →

More quotes about Intelligence

See all →

I wasn't privy to all of the intelligence that was coming in about Guatemala, but I did see the traffic that was coming in from Guatemala City, because it was very relevant to me, and of course I exc…

Foreign Ministry guys don't become agents. Party officials, the Foreign Ministry nerds, tend not to volunteer to Western intelligence agencies.

We had periodic crises in this country when the technical intelligence didn't support the policy. We had the bomber gap, the missile gap.

The resistance of policy-makers to intelligence is not just founded on an ideological presupposition. They distrust intelligence sources and intelligence officials because they don't understand what …

There are so many things a large intelligence espionage organization can do to justify its existence, that people can get promotions for, because it could result in results.

Our Soviet espionage efforts had virtually never, or had very seldom, produced any worthwhile political or economic intelligence on the Soviet Union.