In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on…
Author
Maurice Saatchi
4 quotations
About Maurice Saatchi
Maurice Nathan Saatchi, Baron Saatchi is a British businessman, and with his brother, Charles, the co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi.
Read on Wikipedia → Find books by Maurice SaatchiAdvertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Poetry can't cure cancer, but it can save your life until you die.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.